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Cosmetics retailer accused of promoting body mutilation for girls

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A high-end cosmetics retailer in the United Kingdom is being accused of promoting body mutilation for girls in its new campaign that offers breast binders in exchange for a donation to a transgender program.

The Christian Institute explained in exchange for a donation of £7 to the pro-transgender G(end)er Swap, customers are allowed to pick up one breast binder at the company story in Paddignton.

“Breast binders are worn by women to make them appear more masculine,” the institute explained. “They work by compressing the chest to hinder breast development.”

But the report also noted a medical study in 2015 found the side effects can include broken ribs, collapsed lungs, back pain, spinal compression, blood clots and breathing difficulties.

The institute noted customers were outraged by the promotion, with “one customer saying it was ‘utterly horrendous marketing this to young girls to mutilate their bodies with. There’s nothing wrong with their healthy bodies,’” t

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